The Winning Podcast
Voices and insights from the CSP & MSP community
Welcome to The Winning CSP (TWC) Podcast, where we explore what it takes to succeed as a Cloud Solution Provider in today’s AI-driven world.

Stefan Soerensen is VP of Digital Business at MediaLine — a full-service IT and managed services provider with deep roots in the Microsoft ecosystem. In this three-part series, Stefan sits down with Ravi to unpack what digital transformation actually looks like on the ground, how automation reshaped their CSP operations, and what the future holds for MSPs navigating a world increasingly defined by AI and agentic systems.

In this episode, we're joined by Blake Thompson, a seasoned expert with decades of experience in building and leading successful CSP practices.
Blake shares practical insights, hard-earned lessons, and strategic advice that every CSP business owner, reseller, and managed service provider (MSP) can apply to thrive in a competitive landscape. From navigating Tier 1 vs. Tier 2 models to mastering analytics, self-service, marketing, and team development—this episode is packed with value.

